Digital Marketing and Customer Engagement Professional Certificate

What you will learn:

• Tools and techniques to engage users throughout their customer journey.
• How to support customers and build customer satisfaction and loyalty by developing a win-win relationship to better serve and retain them.
• Segment strategies that can include sales, acquisition, ecommerce, product education, product use, customer service, and help desk alignment.
• Analyze all the digital channels a customer interacts with within your business or organization, and how to communicate in an effective way.
• Understand all the digital touchpoints your customer has with your brand, including email, social media, and your website.