The ability to innovate is crucial for business survival and growth in the current climate of rapid technological advancement and changing consumer preferences. Without innovation and entrepreneurship skills, more and more companies are failing when faced with market challenges.
In this MicroMasters program, you will develop the knowledge and skills to encourage innovation and entrepreneurship within your organization. The program will teach you how to understand, integrate and promote innovation in a variety of settings, including public, private and not-for profit organizations and research institutions. Drawing on the innovation value chain, this program will provide you with a comprehensive understanding of the different aspects of corporate innovation, including:
how to foster creativity and design thinking in the initial idea generation phase
how organizations can utilize idea management tools to select the most feasible ideas for development, including how to manage and commercialize those ideas as intellectual property;
how an evidence-based approach to innovation management can be utilized to improve the decision-making process; and
How to build innovation into the strategy, capabilities and culture of an organization.
During this program, theory will be complemented with real-world case studies, which will help you develop strategies that you can apply to improve business productivity, economic growth and global competitiveness. Additionally, as a verified learner, you will have the opportunity to refine your knowledge and skills, with the guidance of UQ experts, through a series of activities that allow you to apply theory and tools to your own ideas.
Graduates of the program will be empowered with the ability to foster entrepreneurial and innovative behaviors in themselves and others; making them well suited to leadership roles within innovation programs, and enhancing an organizations ability to rapidly respond to and survive market threats.
Learn how to scale and drive innovation in your organization by creating a culture that can sustain and support it. Go beyond just an individual new product, service and/or business model initiative to build a culture of innovation.
Learn how to build an innovative business model using the most effective tools, including forecasting, prototyping, financial modeling and customer discovery. Business models are regarded as a form of innovation and not merely just a vehicle for commercialization. In this course, students will learn about multiple business model innovation [...]
Learn the strategies entrepreneurs and organizations use to create and bring to market innovative ideas. To create and bring to market innovative ideas, entrepreneurs invest substantial resources in their creation without being certain their idea will be successful. How do entrepreneurs manage this process? What strategies do they use? [...]
Learn the fundamentals of how design thinking and creativity can be used to enable innovation. Innovation matters to everyone, including managers in small or large organizations, start-up entrepreneurs, those in government roles, or teachers. This course looks at how individuals and organizations use creativity and design thinking skills to [...]