Annual Giving

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Fundraising and Development Foundations (Coursera)

In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match [...]

Annual Campaigns: Building a Case for Support (Coursera)

May 30th 2022
Annual Campaigns: Building a Case for Support (Coursera)
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In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for [...]