Thomas Kohler

Thomas Kohler is a Expert Principal at The Boston Consulting Group (BCG) in the Boston office. He has been a management consultant at BCG since 2002 and worked in Germany, the USA and Australia. He is a core member of the Marketing, Sales & Pricing practice and topic specialist in Pricing and Go-to-market. Thomas developed pricing strategies and built pricing business systems for numerous clients operating in a business-to-business context. In addition, Thomas co-founded BCG's first pricing enablement center in Atlanta. Prior to joining BCG, Thomas worked for BMW in Munich, Germany, in the fields of design strategy and market research on product design. Thomas earned a PhD in Consumer Behavior and holds a MS in Industrial Engineering from the Karlsruhe Institute of Technology, Germany.
More info here.

Sort options

Customer Value in Pricing Strategy (Coursera)

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better [...]

Market and Competition in Pricing Strategy (Coursera)

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You [...]

Pricing Strategy in Practice (Coursera)

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and [...]

Cost and Economics in Pricing Strategy (Coursera)

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing [...]