Ray Welling

Ray is a marketing academic with more than 20 years digital and media industry experience at senior levels. His teaching experience has focused on digital marketing, global marketing, public relations and social media. He is the author of Digital Disruption & Transformation: Lessons from History, published in 2018.

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Marketing analytics: Know your customers (Coursera)

May 6th 2024
Marketing analytics: Know your customers (Coursera)
Course Auditing
Coursera
Macquarie University
Categories
Business
Marketing & Communication
Effort
Beginner
5-12 Weeks
1-4 Hours/Week
Languages
English
Arabic
French
Portuguese
Italian
Vietnamese
German
Russian
English
Spanish
Marketing analytics: Know your customers (Coursera)
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to [...]
Analysing: Numeric and digital literacies Specialization
Marketing Analytics
Digital Marketing
Marketing
Social Marketing
Customer Value
Customer
Coursera Plus
View more details
May 6th 2024
Course Auditing
Coursera
Macquarie University
Business
Marketing & Communication
Beginner
5-12 Weeks
1-4 Hours/Week
66.00 EUR/month
English
Arabic
French
Portuguese
Italian
Vietnamese
German
Russian
English
Spanish