Ramon Diaz-Bernardo

 

 


 

Professor Diaz-Bernardo is an expert in strategic marketing and has been a part of IE Business School’s faculty body for more than 12 years. Professor Diaz-Bernardo holds a degree in Engineering from Universidad de Oviedo (Spain), an MSc in Engineering from the University of Nottingham, an MBA from ESDEN Business School and he is a Doctor in Business Administration (Ph.D.) from IESE Business School. Professor Diaz-Bernardo is a very active international executive education instructor, especially in the areas of strategic marketing. Currently Professor Diaz-Bernardo serves as a Visiting Professor in executive education programs at Cornell University (USA), Reykjavik University (Iceland), Cornell – Nanyang Institute (Singapore), and Hong Kong Polytechnic (Hong Kong), among other international business schools.




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Jun 19th 2017

The first course in this specialization is separated into two main sections and provides you with the perfect start for your marketing journey. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.

Average: 9.3 (3 votes)
Jun 19th 2017

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el desarrollo del plan de marketing, tendrás que responder a preguntas tales como: ¿Qué mix de marketing se ofrecerá y para quién? ¿Qué recursos de la empresa se necesitarán? ¿Qué resultados se esperan?

Average: 8.5 (2 votes)
Jun 5th 2017

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan.

Average: 8 (1 vote)