Digital Marketing Analytics: Tools and Techniques (edX)
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Michael Trusov
Michael Trusov is Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He is also the Academic Director of the MS in Marketing Analytics program. He received his Ph.D. degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science and a Master's degree in Business Administration. ****
His research interests include Internet Marketing (social media marketing, search engine marketing, social networks, clickstream analysis, electronic word-of-mouth marketing, e-commerce, recommendation systems, consumer-generated content), Text Analysis, Eye-tracking and Data Mining. ****
Professor Trusov has extensive industry experience. He spent seven years working in the area of software development and IT consulting in the Southern California region, specializing in marketing automation, database management, Internet applications, and e-commerce.
He teaches Digital Marketing and Digital Analytics courses across various programs at the University of Maryland.