Ken Szymusiak

 

 


 

Managing Director, Institute for Entrepreneurship & Innovation

Broad College of Business

Michigan State University.




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Dec 5th 2016

Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.

Average: 9.3 (3 votes)
Dec 5th 2016

This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone. It provides learners with insights to reframe their thinking in order to maximize their chances for success. Whether success is defined by the performance of their own venture, or by their performance within someone else’s venture. The course is as much, if not more about fulfilling one's potential as it is about one starting a business.

Average: 5 (11 votes)
Dec 5th 2016

According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished 'product'.

Average: 7 (2 votes)
Dec 5th 2016

Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your business.

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Nov 28th 2016

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things.

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