Ken Szymusiak

Ken Szymusiak is Managing Director of the Burgess Institute for Entrepreneurship & Innovation (IEI) at the Broad College of Business at Michigan State University. The IEI is charged with developing and supporting entrepreneurship within the student body of Michigan State University through the development of curriculum, events, and entrepreneurial support structures. Additionally, Ken teaches coursework focused on entrepreneurial mindset, small business creation and management, and business model development. Ken also serves as Director of the Hive, an innovative student “idea laboratory” where he mentors students in moving business concepts from idea to market. He also serves as faculty advisor for the MSU Entrepreneurship Association and MSU Design for America student groups. Prior to joining MSU, Ken served as Co-Director of the New Economy Division at the Lansing Economic Area Partnership (LEAP) where he co-managed a technology focused business incubator and worked to develop a culture of entrepreneurship in the greater Lansing region. Ken has been a leader in the development of Lansing Startup Weekends, “The Hatching” - Business Pitch Competition, and the Greater Lansing Entrepreneurship Boot Camp. Ken received his MBA from Northwood University and his Bachelors in Urban and Regional Planning from Michigan State University. In 2014, Ken and his wife, Kristin, sold his wife’s retail business after eight successful years and are now in the process of creating a new venture at this time.

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Launch Strategy: 5 Steps to Capstone Experience (Coursera) Coursera
Michigan State University

Launch Strategy: 5 Steps to Capstone Experience (Coursera)

Embark on an entrepreneurial adventure with 'Launch Strategy: 5 Steps to Capstone Experience.' This final course in the specialization prepares you to launch your business like a NASA mission – meticulously planned and executed. Learn how to create a detailed action plan for launching your venture, covering market analysis, competitor research, value proposition creation, and more.

Jun 15th 2026
5-12 Weeks
The Search for Great Ideas: Harnessing creativity to empower innovation (Coursera) Coursera
Michigan State University

The Search for Great Ideas: Harnessing creativity to empower innovation (Coursera)

Discover the secrets behind great business ideas with 'The Search for Great Ideas'. This course teaches you how to harness creativity and observational tools to generate unique business concepts. Evaluate your ideas effectively and transform your passion into a marketable product or service.

Jun 8th 2026
3 Weeks
Developing An Entrepreneurial Mindset: First Step Towards Success (Coursera) Coursera
Michigan State University

Developing An Entrepreneurial Mindset: First Step Towards Success (Coursera)

Embark on your entrepreneurial journey with 'Developing An Entrepreneurial Mindset: First Step Towards Success'. This introductory course is designed to equip you with the essential thinking skills needed to overcome the obstacles that often deter new business ventures. By adopting a success-oriented mindset, you'll be better prepared to make informed decisions about starting and running your own business. Whether you're just beginning to consider entrepreneurship or are ready to take the first steps towards launching your venture, this course provides valuable insights into re-framing your approach to maximize your chances of achieving success.

Jun 8th 2026
3 Weeks
Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan (Coursera) Coursera
Michigan State University

Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan (Coursera)

Embark on the journey of planning a successful startup or new venture with 'Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan'. This course, inspired by Steven Blank's insights, guides you through the essential steps of proposing, proofing, and practicing your business plan. By the end, you'll have a validated business model that includes assumptions about value proposition, target market, and revenue streams, along with realistic financial projections.

Jun 8th 2026
5-12 Weeks
Structure: Building the Frame for Business Growth (Coursera) Coursera
Michigan State University

Structure: Building the Frame for Business Growth (Coursera)

Are you ready to lay a solid foundation for your business? 'Structure: Building the Frame for Business Growth' is an online course designed to equip entrepreneurs with the essential frameworks needed for sustainable business success. This comprehensive program, offered by Coursera, will guide you through critical areas such as leadership, strategy formulation, and organizational structure.

Jun 8th 2026
4 Weeks
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