Ken Szymusiak

Ken Szymusiak is Managing Director of the Burgess Institute for Entrepreneurship & Innovation (IEI) at the Broad College of Business at Michigan State University. The IEI is charged with developing and supporting entrepreneurship within the student body of Michigan State University through the development of curriculum, events, and entrepreneurial support structures. Additionally, Ken teaches coursework focused on entrepreneurial mindset, small business creation and management, and business model development. Ken also serves as Director of the Hive, an innovative student “idea laboratory” where he mentors students in moving business concepts from idea to market. He also serves as faculty advisor for the MSU Entrepreneurship Association and MSU Design for America student groups. Prior to joining MSU, Ken served as Co-Director of the New Economy Division at the Lansing Economic Area Partnership (LEAP) where he co-managed a technology focused business incubator and worked to develop a culture of entrepreneurship in the greater Lansing region. Ken has been a leader in the development of Lansing Startup Weekends, “The Hatching” - Business Pitch Competition, and the Greater Lansing Entrepreneurship Boot Camp. Ken received his MBA from Northwood University and his Bachelors in Urban and Regional Planning from Michigan State University. In 2014, Ken and his wife, Kristin, sold his wife’s retail business after eight successful years and are now in the process of creating a new venture at this time.

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Structure: Building the Frame for Business Growth (Coursera)

Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your [...]
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Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan (Coursera)

According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished 'product'. At the end of this course learners will be able to: complete a [...]
Average: 7 ( 4 votes )

Developing An Entrepreneurial Mindset: First Step Towards Success (Coursera)

This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone.To create a successful business it is not only about what you do (technical execution), it is also about how you think. [...]
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The Search for Great Ideas: Harnessing creativity to empower innovation (Coursera)

Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from [...]
Average: 6 ( 3 votes )

Launch Strategy: 5 Steps to Capstone Experience (Coursera)

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to [...]
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