Jonah Berger

 

 


 

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent "New York Times" and "Wall Street Journal" bestseller "Contagious: Why Things Catch On". Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the "New York Times" and "Harvard Business Review" often cover his work.

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Nov 21st 2016

Ever wondered why some things become popular, and other don't? Why some products becomes hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products.

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