Jean Manuel Izaret

Mr. Izaret is a Senior Partner and Managing Director in the San Francisco Office of The Boston Consulting Group. He joined BCG in 1997 and also worked in the Paris and Madrid offices. Mr. Izaret leads BCG’s global Pricing Practice. He believes pricing is one of the most powerful and underused profitability levers for companies. He helps clients across industries develop sustainable competitive advantages through innovative pricing strategies, more rigorous pricing execution and more efficient processes and organizations. Selected pricing project experience Pricing model strategy for wireless service provider, optimization of pricing for tablets and multiple devices Quantification of consumer surplus created by digital media Transformation of pricing practices for global network technology leader Analysis of economic impact of geo-locations services for large global technology player Product line-up pricing optimization in retail channel for Global High Tech leader Product line-up and pricing strategy for Software company in SMB segment Global pricing diagnostic for leading software provider across all products, channels and countries Development of comprehensive pricing strategy for high tech company using game theory and modeling of key competitor’s behavior Mr. Izaret holds a Ph.D in Marketing and a MS in Engineering from Ecole Centrale Paris as well as a MS in Economics from the Paris Political Science Institute.
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Customer Value in Pricing Strategy (Coursera)

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better [...]
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Average: 8 ( 4 votes )

Pricing Strategy in Practice (Coursera)

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and [...]
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Average: 8 ( 3 votes )

Cost and Economics in Pricing Strategy (Coursera)

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing [...]
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Average: 8 ( 3 votes )

Market and Competition in Pricing Strategy (Coursera)

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You [...]
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