Ian Phau

Ian Phau is Professor of Marketing and Director of the Luxury Branding Research Cluster at Curtin University. His research interests are in luxury branding, consumer behaviour and advertising appeals. He is Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics, has been awarded Editor of the Year, and has won numerous accolades such as best paper and best reviewer awards. His research has been published in numerous prestigious journals. In addition, Professor Phau has been the recipient of the prestigious national ALTC excellence in teaching award amongst many others. His industry experience extends across Europe and the Asia Pacific region, including consultancy for brands such as Armani, Hugo Boss, Prada, and Shiseido.
Areas of Expertise:
- Consumer behavior
- Brand management
- Marketing theory
- Market research

Feb 13th 2024

Course Auditing

Categories

Marketing & Communication

Effort

Languages

Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding.

Marketing in a Digital World MicroMasters

Feb 13th 2024

Course Auditing

EdX

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