Forrest S. Carter

Dr. Carter is currently an Associate Professor of Marketing in the Eli Broad School of Business at Michigan State University; where he teaches courses in marketing research, marketing strategy, and entrepreneurship. He is also the Faculty Director of the college’s Institute for Entrepreneurship and Innovation. Dr. Carter has authored numerous articles and publications in the areas of marketing research, macro-marketing, and entrepreneurship. Over the last decade his interests have focused on marketing’s role in economic development, especially as it relates to women and minorities. Currently his research and outreach efforts focus on creating corporate and community environments that are conducive to innovation and entrepreneurial startups. He has also been a consultant with numerous corporate organizations, and owned and worked with several small businesses.

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Launch Strategy: 5 Steps to Capstone Experience (Coursera)

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to [...]
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Structure: Building the Frame for Business Growth (Coursera)

Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your [...]
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Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan (Coursera)

According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished 'product'. At the end of this course learners will be able to: complete a [...]
Average: 7 (4 votes)

Developing An Entrepreneurial Mindset: First Step Towards Success (Coursera)

This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone.To create a successful business it is not only about what you do (technical execution), it is also about how you think. [...]
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The Search for Great Ideas: Harnessing creativity to empower innovation (Coursera)

Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from [...]
Average: 6 (3 votes)