Fernando Sierra Saavedra

Professor Fernando Sierra is an Industrial Engineer with an MBA in Finance from the Universidad Autónoma de Nuevo León, and also holds a Master’s degree in Marketing with a concentration in Brand Management from the EGADE Business School of the Tecnológico de Monterrey.
Mr. Sierra is Global Market - Project Manager for Sumitomo Heavy Industries, based in Tokyo, Japan. He is also Professor at the EGADE Business School of the Tecnológico de Monterrey and has served in various positions in leading companies and organizations in their fields nationally and internationally, such as Laureate International Universities, Tecnológico de Monterrey and Ternium, during the last two decades.

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Marketing digital y sus análisis basado en datos (edX)

El marketing digital es la columna vertebral que utiliza plataformas y tecnologías digitales en una empresa, como cualquier tipo de dispositivo, para mantenerse conectado con los usuarios. Una vez que los usuarios son parte de este ecosistema, las empresas convierten estos datos aleatorios en algoritmos precisos para mejorar la [...]
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Comercio digital: reinventando los modelos de negocio (edX)

La velocidad de las transacciones comerciales y la forma ágil de tomar decisiones aumentan las necesidades de digitalizar las actividades comerciales de cualquier tipo de negocio. Es por eso que, los modelos de negocio están cambiando muy rápido y la adaptación a los nuevos comportamientos de los clientes afectará [...]
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Digital Marketing and Data Driven Analytics (edX)

Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing [...]
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Digital Commerce Reinventing Business Models (edX)

The speed of business transactions and the agile way to take decisions increase the needs to digitalize the trading activities of any kind of business. That’s why the business models are changing very fast, and the adaptation to the new customer behaviors will impact the feasibility of the businesses [...]
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