Décoder les logiques du marketing au travers des actions marketing: le produit, le prix, la distribution et la communication (les « 4P »).
Claude Pecheux has a PhD in Management Science and is currently professor at the Catholic University of Louvain (Mons campus) and at the Louvain School of Management. She teaches marketing, marketing communication, research methods in marketing, consumer behavior and innovation. Her research interests deal with consumer protection and ethical issues of marketing communication, non-profit marketing as well as the study of children as consumers. Her work appears in leading international journals such as the Journal of Business Ethics, the Journal of Advertising Research, the Journal of Economic Psychology, Advances in Consumer Research and Recherche et Applications en Marketing. She also authored several chapters in books. Claude Pecheux has been invited professor at: KUL (Catholic University of Leuven, Belgium) ; University Saint Louis (Bruxelles, Belgium) ; University of Namur (Belgium); Free University of Amsterdam (The Netherlands); EDHEC (Lille, France) ; University of Lille 1 (France) ; University of Paris 1 Sorbonne-Panthéon and University of Paris 2 Panthéon-Assas (France).