Antonio Moreno-Garcia

Antonio (Toni) Moreno-Garcia is Associate Professor of Operations at the Kellogg School of Management. He received his PhD in Operations and Information Management from The Wharton School of the University of Pennsylvania and has been at Kellogg since 2011. His research focus is on empirical operations management, with a particular emphasis on studying the effect of new technologies on service and supply chain strategies. On that front, he is exploring topics such as service procurement through online service marketplaces, the operations of peer-to-peer markets, and the interaction between online and brick-and-mortar channels in retail. His work has appeared in leading journals such as Management Science, Marketing Science, Manufacturing & Service Operations Management, Information Systems Research, and Sloan Management Review, and has been covered by several media outlets.
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Omnichannel Strategy and Management (edX)

Understand the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel from TuckX and the Tuck School of Business at Dartmouth. Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at [...]