Décoder les logiques du marketing au travers des actions marketing: le produit, le prix, la distribution et la communication (les « 4P »).
Anne-Laure Bartier holds a PhD in Management Science from the Université catholique de Louvain (Belgium). She is a visiting professor at the Louvain School of Management of the Université catholique de Louvain and at the Université de Namur (Belgium). She also assists with the development and the coordination of two MOOCs in marketing at the Louvain School of Management. Her main research interests are related to consumer behavior, brand management and scale development in an intercultural context. She is specifically interested by nostalgia evoked by a brand, brand equity and consumers’ motivations. Her work has been presented at international conferences in the fields of marketing and psychology.