Aleksej Heinze




Aleksej Heinze is a Senior Lecturer at the University of Salford and a board member of the UK Academy for Information Systems (UKAIS). Dr Heinze is a Co-Director of the Centre for Digital Business at Salford Business School. His research interests are: the use of search engine optimisation and social media marketing, and blended learning. He has led several research and consultancy projects involving national and international teams; one such project is Passport to Trade 2.0, which examined international business culture including the use of social media networks in 31 countries.

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Sep 28th 2015

Learn Digital and Social Media Marketing from five leading European universities using real industry case studies. Make yourself more employable in the digital marketing area or learn how to improve your organisation's online marketing strategy.

Average: 7.3 (20 votes)
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This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.

Average: 9.3 (3 votes)