Aleksej Heinze

Aleksej Heinze is a Senior Lecturer at the University of Salford and a board member of the UK Academy for Information Systems (UKAIS). Dr Heinze is a Co-Director of the Centre for Digital Business at Salford Business School. His research interests are: the use of search engine optimisation and social media marketing, and blended learning. He has led several research and consultancy projects involving national and international teams; one such project is Passport to Trade 2.0, which examined international business culture including the use of social media networks in 31 countries.
More info: http://www.salford.ac.uk/business-school/business-academics/aleksej-hei…