This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
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Course 3 of 7 in the Survey Data Collection and Analytics Specialization.
Syllabus
WEEK 1
Introduction: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
WEEK 2
Response Process
Comprehension; Retrieval; Judgment; Response
WEEK 3
Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
WEEK 4
Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
WEEK 5
Testing Questionnaires
Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
WEEK 6
Putting It All Together
The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
