STARTS

May 15th 2017

Questionnaire Design for Social Surveys (Coursera)

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This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

Course 3 of 7 in the Survey Data Collection and Analytics Specialization.


Syllabus


WEEK 1

Introduction and Unit 1: Overview of Standardized Interviewing

Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions

Graded: Quiz #1


WEEK 2

Unit 2: Response Process

Comprehension; Retrieval; Judgment; Response

Graded: Quiz #2


WEEK 3

Unit 3: Asking Factual Questions

Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality

Graded: Quiz #3

Graded: Course Project - Peer Review


WEEK 4

Unit 4: Measuring Attitudes

Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects

Graded: Quiz #4


WEEK 5

Unit 5: Testing Questionnaires

Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques

Graded: Quiz #5


WEEK 6

Unit 6: Putting It All Together

The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires

Graded: Final Exam