Marketing Strategy for Engineers and Technologists Specialization

Tech-Driven Marketing Strategies for Startups. Acquired the skills to develop effective marketing strategies for tech startups, bridge the gap between product development and sales, and achieve financial success in dynamic markets.
What you'll learn:
- Develop strategic, entrepreneurial marketing plans for products or services or a company.
- Apply key marketing concepts and digital advertising channels and deploy real-world implementations, such as via Google Ads campaigns.
- Apply state-of-the-art frameworks towards analyzing marketing problems presented in industry examples.

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Building and Pitching Marketing Campaigns in Tech Industries (Coursera)

May 6th 2024
Building and Pitching Marketing Campaigns in Tech Industries (Coursera)
Course Auditing
Coursera
University of Colorado Boulder
Categories
Marketing & Communication
Effort
Beginner
5-12 Weeks
1-4 Hours/Week
Languages
English
English
Building and Pitching Marketing Campaigns in Tech Industries (Coursera)
Once we have a great strategy, much preparation remains to garner resources, plan the launch and then execute. Some industries, mostly high-end B2B, still demand the support and attention that only a human salesforce can provide. Public relations and sponsorships remain viable, traditional communication strategies. Pricing, forecasting and [...]
Marketing Strategy for Engineers and Technologists Specialization
Marketing Campaign
Branding
Pitching
Forecasting
Tech Industry
Coursera Plus
View more details
May 6th 2024
Course Auditing
Coursera
University of Colorado Boulder
Marketing & Communication
Beginner
5-12 Weeks
1-4 Hours/Week
44.00 EUR/month
English
English