Marketing Orientation

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Strategic Marketing: Marketing Orientation and the Marketing Planning Process (FutureLearn)

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Strategic Marketing: Marketing Orientation and the Marketing Planning Process (FutureLearn)
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Study the difference between marketing planning, strategy and tactics, and how to implement key strategic marketing frameworks. Explore how to develop marketing goals and tactical marketing objectives On this course, you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, [...]