MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
Alongside digital marketing experts from Coventry University, you’ll be encouraged to investigate key strategic marketing frameworks, including Ansoff’s Growth Strategy and the Segmentation, Targeting and Positioning model.
You’ll have the opportunity to learn how to develop strategic goals and tactical objectives for a given organisation and how to form business missions and marketing objectives.
What topics will you cover?
- Marketing benefits and barriers
- Business missions
- Marketing objectives
- The Segmentation, Targeting and Positioning model
- Competitive strategy
- Ansoff’s Growth Strategy
What will you achieve?
By the end of the course, you‘ll be able to...
- Develop strategic goals and tactical objectives for a given organisation
- Critically apply STP and strategic frameworks such as Ansoff’s matrix and other marketing frameworks
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.