Tobias Kretschmer

I am a Professor of Strategy, Technology and Organization at LMU. I hold a PhD in Economics from London Business School and an MSc in Strategy from the University of St. Gallen. I have taught Strategy and related subjects at LSE in London and HEC in Paris. My course on business and marketing strategy, Competitive Strategy, guides learners on how to make their business competitive via intelligent positioning, partnerships, and much more. My research is concerned with the economic and managerial aspects of high-technology industries.

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Estratégia competitiva (Coursera)

Neste curso de seis módulos, você aprenderá como empresas e organizações se comportam em situações nas quais decisões estratégicas são interdependentes, isto é, onde minhas ações afetam os lucros da concorrência e vice-versa. Com o uso de ferramentas básicas da teoria de jogos, vamos analisar como são escolhidas pelas [...]

Research kitchen (Coursera)

The research kitchen is a unique format that we have developed extra for you: curious learners interested in competitive strategy and organization design yearning for a first glimpse into the world of research. It is voluntary and "just for fun" - so please, go on and have a look! [...]

Strategic Organization Design (Coursera)

Strategic Organization Design will introduce new topics and modules with even more real world examples and opportunities for student interaction than its predecessors Competitive Strategy and Advanced Competitive Strategy. The final course in the Competitive Strategy and Organization Design specialization covers the internal workings of an organization and its [...]

Advanced Competitive Strategy (Coursera)

In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation [...]

Competitive Strategy (Coursera)

In this six-modules course you will learn how firms behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyze how firms choose strategies to attain competitive [...]