Foundations of Marketing Practice for Non-Majors (Coursera)

By the end of this course, you will be able to:

- Describe the scope of marketing and its role within in the firm and society.

- Articulate the scope of tasks, responsibilities and challenges that marketing managers face in the complex and competitive global business environments that currently prevail.

- Identify basic marketing terminology and concepts.

- Examine the marketing function as a basic and indispensable driver of all business success.

To succeed in this course, please be sure to read the entire module and watch the included videos. You will also need to rely on your critical thinking skills and should create a plan for completing the course.

Syllabus

WEEK 1

Module 1

In this module you can find the course syllabus and we will begin to learn about the fundamentals of marketing.

WEEK 2

Module 2

In this module, we will begin to learn about strategic-level marketing planning.

WEEK 3

Module 3

In this module, we will begin to learn more about the marketing environment and marketing research.

WEEK 4

Module 4

In this module, we will learn about consumer behavior and the STP (segmentation, targeting and positioning) process.