Services Marketing Fundamentals Professional Certificate

What you will learn:
- Understand marketing concepts in detail.
- Explain the strategic and tactical aspects of marketing.
- Comprehend the basics of services marketing mix.
- Appreciate the intersection of Human Resources, Operations and Marketing in services.
- Discuss service excellence & service quality.

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Services Marketing: Concepts & Applications (edX)

Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective. The spectrum of services is remarkably diverse. As consumers, we continue to add services to make our lives simpler, productive and more enjoyable. Be it banking, [...]