Marketing Channels

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Marketing Channel Incentives (Coursera)

Sep 27th 2021
Marketing Channel Incentives (Coursera)
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This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity [...]
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Marketing Channel Functions (Coursera)

Sep 27th 2021
Marketing Channel Functions (Coursera)
Course Auditing
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This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions [...]
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Marketing Channel Benefits (Coursera)

Sep 27th 2021
Marketing Channel Benefits (Coursera)
Course Auditing
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This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This [...]
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