International Markets

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set [...]

Learn what it takes to tailor digital products for international markets through localization. See how translation works in today’s industry. Find out what other steps a localization project entails and how cost, schedule and quality are managed. Want to know how to make your product relevant worldwide? Curious what [...]