The course starts by exploring entrepreneurial ecosystems and systems thinking. The Technology Adoption Life Cycle is introduced to help explain market dynamics and support developing business strategy. Market research concepts and tools are presented that learners will apply to their course projects. Founder, key manager, and board member considerations [...]
What exactly does digital entrepreneurship mean and how does it differ from "classic" entrepreneurship? How does digital entrepreneurship influence the economy and society? How does effective collaboration between different stakeholders work and what role do digital ecosystems play in this? What kind of entrepreneurial mindset does digital entrepreneurship need? [...]
