Welcome to the Introduction to Decision Science for Marketing course! This course will introduce the principles and methods of data analytics as they apply to marketing. You will learn how and why to use data and analytics to inform marketing decisions and strategies.
Critical thinking – the application of scientific methods and logical reasoning to problems and decisions – is the foundation of effective problem solving and decision making. Critical thinking enables us to avoid common obstacles, test our beliefs and assumptions, and correct distortions in our thought processes. Gain confidence in [...]
