Business to Business

 

 


 

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E.g., 2016-12-10
E.g., 2016-12-10
E.g., 2016-12-10
Dec 12th 2016

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.

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