AI For Business Specialization

This specialization will provide learners with the fundamentals of using Big Data, Artificial Intelligence, and Machine Learning and the various areas in which you can deploy them to support your business. You'll cover ethics and risks of AI, designing governance frameworks to fairly apply AI, and also cover people management in the fair design of HR functions within Machine Learning. You'll also learn effective marketing strategies using data analytics, and how personalization can enhance and prolong the customer journey and lifecycle. Finally, you will hear from industry leaders who will provide you with insights into how AI and Big Data are revolutionizing the way we do business.
By the end of this specialization, you will be able to implement ethical AI strategies for people management and have a better understanding of the relationship between data analytics, artificial intelligence, and machine learning. You will leave this specialization with insight into how these tools can shape and influence how you manage your business.
For additional reading, Professor Hosanagar's book "A Human’s Guide to Machine Intelligence" can be used as an additional resource for more extensive information on topics covered throughout this course.

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AI Applications in People Management (Coursera)

Nov 1st 2021
AI Applications in People Management (Coursera)
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In this course, you will learn about Artificial Intelligence and Machine Learning as it applies to HR Management. You will explore concepts related to the role of data in machine learning, AI application, limitations of using data in HR decisions, and how bias can be mitigated using blockchain [...]
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AI Applications in Marketing and Finance (Coursera)

In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also [...]
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AI Fundamentals for Non-Data Scientists (Coursera)

Nov 1st 2021
AI Fundamentals for Non-Data Scientists (Coursera)
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In this course, you will go in-depth to discover how Machine Learning is used to handle and interpret Big Data. You will get a detailed look at the various ways and methods to create algorithms to incorporate into your business with such tools as Teachable Machine and TensorFlow. You [...]
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AI Strategy and Governance (Coursera)

Nov 1st 2021
AI Strategy and Governance (Coursera)
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In this course, you will discover AI and the strategies that are used in transforming business in order to gain a competitive advantage. You will explore the multitude of uses for AI in an enterprise setting and the tools that are available to lower the barriers to AI use. [...]
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