Yogesh Joshi

Yogesh Joshi is an associate professor at the Robert H. Smith School of Business at the University of Maryland. He works in the areas of marketing and innovation. His research focuses on strategic marketing decisions, product differentiation, brand strategy, social influence, the diffusion of innovations, and new product development. He teaches customer-centric innovation in the undergraduate program and innovation and product development in the MBA program.

Self Paced

Course Auditing

EdX

University System of Maryland - USM

USMx

University of Maryland, College Park

UMD

Categories

Business

Management & Leadership

Effort

Languages

Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach. Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, [...]

Digital Marketing Professional Certificate

Online Advertising

Social Media

Social Networks

Social Media Advertising

Social Network Analysis

Advertising

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Self Paced

Course Auditing

EdX

University System of Maryland - USM