Dr. Sylvia Xihui Liu is one of the few design management researchers with a good mix of academic and industrial experience worldwide. In 2000, she joined the design industry and founded a leading design consultancy in China. Her consultancy service covers product design, branding and design strategy with a prominent list of clients, including Siemens, General Motor, Yamaha, Suzuki, Faw, Electrolux, BBK, Media, Konka, etc.. She achieved all the international design awards, such as IDEA, iF and Reddot.
She transformed her career to academic field in 2007. After obtaining her PhD degree in Hong Kong Polytechnic University in 2010, she worked in the school as research assistant professor (2012 to 2019), assistant professor (2019 to 2022) and associate professor (2022 to present).
EdX
Embark on the journey of becoming an entrepreneur in the world of product design. This course will guide you through creating a unique, design-driven brand that stands out in today's competitive market. With real-life applications and practical exercises, you'll learn how to blend your passion for design with entrepreneurial acumen.