Sandy Jap

Sandy Jap holds the Sarah Beth Brown Endowed Professorship of Marketing Chair at Emory University, having joined the faculty in 2001. Prior to that she was on the faculty at the Sloan School at MIT and has been a member of the Wharton faculty at the University of Pennsylvania. She has published widely on the development of organizational relationships, go-to-market strategies, and e-procurement. She is the author of Partnering with the Frenemy, a book on the dark side of business relationships and A Field Guide to Channel Strategy, a how-to book on going to market strategy. She is an international speaker, expert witness, and consultant to a wide range of industries and firms.

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Marketing Channel Incentives (Coursera)

Sep 23rd 2024
Marketing Channel Incentives (Coursera)
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This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity [...]

Marketing Channel Functions (Coursera)

Sep 23rd 2024
Marketing Channel Functions (Coursera)
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This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions [...]

Marketing Channel Benefits (Coursera)

Sep 23rd 2024
Marketing Channel Benefits (Coursera)
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This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This [...]

Marketing Channel Governance (Coursera)

Sep 23rd 2024
Marketing Channel Governance (Coursera)
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This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course you will gain a framework for analyzing how much warmth/friendship/socialization is needed for a range of business relationship [...]