Preeti Krishnan Lyndem

Professor Lyndem’s research areas are in Brand Management, Consumer Behavior, Service Failure Contexts, Discrete Emotions, and Cross-Cultural Dynamics. Her current projects include Brand Extensions, Consumer Alienation by Brands, Managing the Menace of Counterfeit Brands, Social Impact of Cult Brands, Role of Hope vs. Happiness in Consumer Non-Decision, and Service Failure Contexts. Her previous research has been published in the European Journal of Marketing, Equality, Diversity, and Inclusion: An International Journal, Association for Consumer Research Proceedings, Administrative Sciences Association of Canada Proceedings, Business Review, Marketing Mastermind, Markathon, and Voice & Data. Her awards include: Sheth Doctoral Consortium Fellow, American Marketing Association, 2007 'Honorable Mention' Award, Administrative Science Association of Canada Conference, 2006 Chosen to represent the University of Manitoba at the prestigious American Marketing Association-Sheth Foundation Doctoral Consortium, 2007