Nader Tavassoli




For the past 23 years, Professor Nader Tavassoli has advised and taught organisations ranging from internet and high-tech start-ups to over 30 Global Fortune 500 companies. He is a recipient of the prestigious Excellence in Teaching Award at London Business School, where he teaches on their senior-most executive programmes, and where he has the founding director of the Customer Focused Marketing Programme and Walpole Luxury Management Programme.

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Oct 7th 2015

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.

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