Fundamentals of Digital Marketing (edX)
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Self Paced
Lingling Zhang
Professor Zhang received her doctorate in Marketing from Harvard Business School in 2016. She is interested in studying marketing strategies using empirical methods including industrial organization and machine learning. Her research focuses on business-to-business marketing, multi-channel marketing, and digital marketing. She has presented research at the INFORMS Marketing Science Conference and the Marketing Dynamics Conference. She teaches Statistical Programming for Customer Analytics in the MS Marketing Analytics program and Marketing Research Method in the undergraduate program.