Joan Decollibus

A proven integrated marketer, Joan Decollibus has been advising brands and agencies on how to succeed in the digital age for more than 20 years. Her passion for building great cross-functional teams is a driving force for her reputation as an effective and energizing leader for corporate and start-up environments. Ms. Decollibus brings her expertise for brand building to online marketing course instruction at FIT in New York City. In 2017, Joan returned to her design roots and founded Ruffina.NYC, an e-commerce start-up for pets’ fashion. Ruffina.NYC brings together Joan’s talents, experience and love for design and building a brand from the ground up. A committed philanthropist, Joan is dedicated to finding a cure for cancer. As captain of Team Cyclicious, riding their 19th Pan Mass Challenge this coming year, Joan has collectively raised more than $500,000 for the Dana Farber Cancer Research Institute.

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Launch Your Online Business (Coursera)

Learners who complete the course will: gain an understanding of different business models; learn strategies for naming their business; create customer personas; create their brand identity; create their Unique Value Proposition and learn how to make their business stand out from their competitors; know every step needed to [...]