Jesper Clement

Associate Professor Jesper Clement has been involved in several research projects on consumer behavior. He is head of SenseLab at Decision Neuroscience Research Cluster (DNRC), at Department of Marketing, which is the home base for projects in the borderland between brain research and behavioral research.

Apr 15th 2024

Course Auditing

Coursera

Copenhagen Business School

Categories

Marketing & Communication

Effort

Languages

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended [...]

Apr 15th 2024

Course Auditing