Digital and Social Media Marketing (iversity)
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Gordon Fletcher
Dr. Fletcher is an educator, manager, researcher and innovator with an eye for the distinctive, inspirational and new. Gordon is currently the academic unit head of international operations and information management in Salford Business School. Gordon’s research broadly focuses on all aspect of Digital Business and Cultures. He has previously published work about conflict in social networks, the concept of thanonetworking and the use of science fiction prototyping. Gordon regularly writes for The Conversation on topics relating to digital business including hacked websites, social networks, the Internet of Things and cryptocurrencies.