Evie Michailidis

Examine different leadership theories and the key traits of a leader. Analyse the impact leaders have on an organisation. Understand what makes a leader and the effects of leadership on a workplace. Defining leadership can be difficult. Leadership is a multidimensional construct that many theorists have dedicated their time [...]

Learn about the origins of consumer psychology and examine how consumer behaviour can be influenced by a range of factors. Understand how consumer psychology affects the lives of customers and companies. Have you ever wondered why you buy one brand of cereal over another? Or why you might react [...]