Digital and Social Media Marketing (iversity)
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Elena Vitkauskaite
Elena Vitkauskaite is Research Associate at Electronic Business Research Center, Kaunas University of Technology, Lithuania. She works in various research projects funded by Lithuanian government and European Commission (e.g. 6th Framework, Interreg IVC, etc.) related to e-Business, e-Government. Current research issues related to modelling of business processes, quality measurement of electronic services, cross-cultural issues on the web, social network sites.
Ms. Vitkauskaitė is a Lecturer at the Department of Marketing, School of Economics and Business, Kaunas University of Technology, Lithuania. She is teaching undergraduate students about e-Business, e-Commerce, e-Government, Networked Business, Social Media Marketing, and Marketing in Virtual Environments. While advising student teams in later courses, she became:
Google+ Social Media Marketing Global Winner in the 2015 Google Online Marketing Challenge
Google+ Social Media Marketing Global Winner in the 2014 Google Online Marketing Challenge
Europe: Google+ Social Media Marketing Regional Winner in the 2014 Google Online Marketing Challenge
Google+ Social Media Marketing Finalist in the 2014 Google Online Marketing Challenge
Elena Vitkauskaitė is Ph.D. candidate since 2008. Preliminary topic of her dissertation: "Localisation of Marketing Decisions in Social Network Sites"