Dessy Ohanians

Entrepreneur, marketer and educator for over 20 years, with extensive experience in marketing for both start-ups and established brands from the private and public sector.

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Strategic Marketing: Segmentation, Targeting, Positioning (FutureLearn)

Learn about the concepts of segmentation, targeting, and positioning, and discover why they’re crucial to any marketing strategy. Boost your success with strategic marketing strategies. Segmentation, targeting, and positioning are crucial concepts in strategic marketing for every marketer. Find out how these actions can help you reach and connect [...]