Barbara Bickart

Barbara is Associate Professor of Marketing and Department Chair at the Boston University Questrom School of Business. She holds a B.A. in Business and Psychology from Wittenberg University, an M.S. in Marketing from the University of Cincinnati, and a PhD in Marketing from the University of Illinois at Urbana Champaign.
Areas of Expertise:

Social media marketing
Marketing communication and persuasion
Consumer behavior

More info here.

EdX

Boston University,BUx

Strategic Social Media Marketing (edX)

Marketing & Communication Business

Drive Engagement & Measure Results: Discover the art of strategic social media marketing with this comprehensive edX course. Master linking strategy and tactics while learning to measure outcomes effectively in a rapidly evolving digital landscape.

This course is archived

5-12 Weeks

Social Media Social Media Marketing

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