Anjali S. Bal

Anjali S. Bal is an Assistant Professor of Marketing at Babson College (USA). Prior to joining Babson College, Anjali was an Assistant Professor of Marketing at Dominican University of California (USA) and a lecturer at the Beedie School of Business at Simon Fraser University (Canada). Anjali was nominated as teacher of the year for all of Dominican University of California in 2013-2014 and was rated in the top 10% of teachers at Simon Fraser University in 2011, 2012.
Anjali’s research has been published in such journals as: the Journal of Consumer Behavior, Business Horizons, the Journal of Public Affairs, and the Journal of Marketing Education. Additionally, she has published a case study with Ivy Publishing and a book chapter through Routledge. She has a forthcoming article in the Journal of Advertising Research. Primarily Anjali’s research focuses on art, politics and social media.

Self Paced

Marketing Fundamentals: Who Is Your Customer? (edX)

Course Auditing

EdX

Babson College

Categories

Management & Leadership

Marketing & Communication

Effort

Languages

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business. In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty [...]

Self Paced

Course Auditing