Core Concepts of Accounting – Numbers and People (Coursera)

Core Concepts of Accounting – Numbers and People (Coursera)

Whenever the word “accounting” is pronounced, it is immediately associated with the need to memorize endless boring numbers. However, it is the common financial statements that contain important information that provides inputs for valuation of investment projects. The only challenge is how to properly extract them. Accounting and finance are indeed intertwined. Sometimes people that are not experienced in the area even mix them up.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

But most often emphasis in accounting is on numbers. Still, the deep understanding of key accounting concepts helps reveal the interests and actions of people behind these numbers. And the human dimension of accounting adds invaluable insight in the potential of successful project implementation.
This Course discusses core ideas and concepts of both financial and managerial accounting. It by no means pretends to be comprehensive to any extent. But, being rather an accounting overview, it focuses on the issues that are most relevant and important for effective valuation of investment projects.
The learners will gain insight into the essence of accounting. They will be able to use the obtained knowledge and skills to successfully advance in their career at a financial institution, as well as in the area of financial management at non-financial businesses. To pursue a career in accounting, a more detailed study is strongly recommended.
Course 3 of 5 in the Understanding Modern Finance Specialization.

Syllabus

WEEK 1
Financial Accounting – Basic Principles. Transaction Analysis. Income Recognition. Accounting for Current Assets
In Week 1 we discuss the scope of accounting and its two major areas – financial and managerial accounting. In the first part of the Course – Weeks 1 through 3 – we talk about financial accounting (FA). First, the key financial statements – the Balance Sheet (BS), the Income Statement (IS), and the Statement of Cash Flows (SCF) – are introduced, and the accounting equation is analyzed.
Then we move on to the basic accounting principles, standards, and approaches – from double-entry bookkeeping to GAAP. Equipped with the general understanding of the financial accounting approach, we apply accounting procedures to transaction analysis. Then we study revenue and expense recognition, and focus on accounts receivable and bad debts. Finally, you will learn how financial accounting deals with inventories.

WEEK 2
Operational Assets. Depreciation. Short-Term Investments. Long-Term Liabilities. Shareholders’ Equity. Some Tax Issues
Week 2 is devoted to long-term assets and liabilities. We start with operational assets and see the role of depreciation and amortization in financial accounting and compare it to the way depreciation is used in valuation of investment projects.
Then we discuss how financial investments in securities – stocks and bonds – are treated in accounting dependent upon goals and time horizon of holding and/or issuing of these securities. You will see how financial concepts (present values) are used in accounting for bond premium/discount amortization. Finally, an overview of the accounting approach to taxes is provided. On an example, you will study the core idea of deferred taxes.

WEEK 3
The Statement of Cash Flows. Analysis and Use of Financial Statements. Financial Accounting and Project Valuation
In Week 3 of the Course we discuss the idea and format of the Statement of Cash Flows and use examples to delve deeper in its role and importance. Special attention is paid to the use of financial accounting inputs – cash flows, net income, and investments – in valuation.
Then we briefly discuss the analysis and use of financial statements as a powerful tool in the overall assessment of performance, financial stability, and future development of a company or investment project. Finally, wrapping up the first part of the Course, we draw conclusions about the role of financial accounting in financial valuation in the world of uncertainty.

WEEK 4
Managerial Accounting – Core Ideas. Cost Behavior. Direct and Indirect Costs. Indirect Cost Allocation
Weeks 4 through 6 of the Course are devoted to the issues of managerial accounting. First, we introduce the key ideas of managerial accounting, and compare it to the financial accounting. We focus on the much closer link of managerial accounting to people.
Then the core idea of managerial accounting – cost – is introduced and discussed. You will learn why it is so important to identify the total cost of any product, project, or division. We will study cost behavior, fixed and variable costs, and break-even point. The last part of Week 3 discusses cost tracing and allocation as a major task of any in-depth cost analysis. We study an example and come up with the tracing and allocation roadmap.

WEEK 5
Activity-Based Costing (ABC). Relevant Costs
In Week 5 we will study the more advanced approaches to costing – activity-based costing (ABC) and relevant costs – that provide for the more accurate costing of products, projects, and divisions, and allow to reveal actual relationship between numbers and people.
We start with the analysis of ABC on an example of a small retail firm. Then we move on to the more detailed example of the use of ABC in manufacturing. Both examples will help us gain insight in the role of ABC in identifying ways to improve performance. Finally, we analyze the idea of relevant costs and its application to managerial actions –make-or-buy decisions, product mix under capacity constraints, customer profit analysis. Of special attention will be the role of relevant and opportunity costs in valuation.

WEEK 6
Budgets and Responsibility Accounting. Accounting and Valuation – Final Conclusions
Week 6, the final week of the Course, is devoted to the discussion of budgets and responsibility accounting as powerful tools of improving efficiency and quality of managerial decision making. A comprehensive example of preparing the operational budget will help reveal the interdependence of different areas of management in the budgeting process.
We will also discuss responsibility accounting in some more detail to follow relationships between decision makers, processes, and results – or, as we call it, numbers and people. We will comment on some major trends in approaching budgeting in the fast changing, uncertain, and complex world. Finally, we summarize the contribution of accounting to the valuation of investment projects. As a result, you will be able to successfully apply the obtained knowledge and skills well beyond accounting, but in any financial and managerial area.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Modelización Cuantitativa para Finanzas Corporativas (Coursera) Coursera
Universidad Austral

Modelización Cuantitativa para Finanzas Corporativas (Coursera)

Este es un curso de modelización cuantitativa pensado para su aplicación en el ámbito de finanzas corporativas. En este curso aprenderás cómo explotar de la mejor forma los datos que alimentan a los modelos financieros. En la "era de los datos", cada vez más las organizaciones cuentan con información que pueden ser explotada para enriquecer la modelización financiera. Apoyándonos en métodos estadísticos y de modelización, en este curso aprenderás a proyectar variables de interés, a realizar predicciones, a medir y a evaluar la implicancia de riesgos.

Sep 28th 2026
4 Weeks
Investment Banking: Financial Analysis and Valuation (Coursera) Coursera
University of Illinois at Urbana-Champaign

Investment Banking: Financial Analysis and Valuation (Coursera)

This course will provide students the key building blocks required for a career in investment banking, valuation, and other corporate-finance focused fields. It is designed to provide a practical application of financial statement analysis and valuation techniques commonly performed by industry professionals.

Oct 5th 2026
4 Weeks
FinTech Law and Policy (Coursera) Coursera
Duke University

FinTech Law and Policy (Coursera)

Being a successful FinTech firm requires more than just great technology; it also requires an understanding of the laws and regulations applicable to your business. This course will provide you with that understanding. You will learn about the critical legal, regulatory, and policy issues associated with cryptocurrencies, initial coin offerings, online lending, new payments and wealth management technologies, and financial account aggregators.

Oct 5th 2026
5-12 Weeks
Introduction to Accounting Data Analytics and Visualization (Coursera) Coursera
University of Illinois at Urbana-Champaign

Introduction to Accounting Data Analytics and Visualization (Coursera)

Accounting has always been about analytical thinking. From the earliest days of the profession, Luca Pacioli emphasized the importance of math and order for analyzing business transactions. The skillset that accountants have needed to perform math and to keep order has evolved from pencil and paper, to typewriters and calculators, then to spreadsheets and accounting software. A new skillset that is becoming more important for nearly every aspect of business is that of big data analytics: analyzing large amounts of data to find actionable insights. This course is designed to help accounting students develop an analytical mindset and prepare them to use data analytic programming languages like Python and R.

Oct 5th 2026
5-12 Weeks
Finanzas personales (Coursera) Coursera
Universidad Nacional Autónoma de México

Finanzas personales (Coursera)

Este curso dotará a sus participantes con las herramientas que le permitirán llevar a cabo una planeación financiera personal y entender la necesidad de salvaguardar su patrimonio y recursos financieros, así como los requerimientos mínimos que se deben considerar para tomar buenas decisiones financieras.

Oct 5th 2026
3 Weeks
Finance of Mergers and Acquisitions: Designing an M&A Deal (Coursera) Coursera
University of Illinois at Urbana-Champaign

Finance of Mergers and Acquisitions: Designing an M&A Deal (Coursera)

This course focuses on the theory and practice of mergers and acquisitions (M&A), with a focus on the Finance. The Finance of M&A uses tools from different areas of Finance to help managers and investment bankers design successful M&A deals. In particular, we will learn to value and price M&A deals and how to choose the optimal financing mix for an M&A deal. The course focuses on all the major types of M&A deals including strategic M&A, private equity leveraged buyouts (LBOs), and restructuring deals such spinoffs and asset transfers.

Oct 5th 2026
4 Weeks
Finance for Everyone: Decisions (Coursera) Coursera
McMaster University

Finance for Everyone: Decisions (Coursera)

Finance for Everyone: Decisions will introduce you to the workings of the free markets and the foundations of finance. You will learn how free markets and their “creative destruction” provide the architecture for the global economy and how those same markets move money in ways that create and destroy wealth. Your financial toolkit will include timeless concepts like compounding, discounting, annuities, effective interest rates, and more.

Oct 5th 2026
4 Weeks
Private Equity and Venture Capital (Coursera) Coursera
Università Bocconi

Private Equity and Venture Capital (Coursera)

The course deals with the analysis of the private equity and venture capital business. Over the course, students will be provided with a deep understanding of the mechanism underpinning the creation and/or development of a firm and the financial support it can get from the financial system through venture capital investment. The course tries to discover how special financial intermediaries (called private equity investors) finance through equity companies belonging to different stages of their life-cycle, starting from the very beginning (startup and early stage) to a more mature phase (i.e. expansion, mature age, etc.) or also staying into crises and decline.

Oct 5th 2026
5-12 Weeks
Intro to Finance in Healthcare (Coursera) Coursera
Northeastern University

Intro to Finance in Healthcare (Coursera)

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course. In this course, you will have an opportunity to explore concepts and topics related to accounting and finance basics for healthcare organizations.

Sep 28th 2026
4 Weeks