Building the Business Model for Corporate Entrepreneurs (Coursera)

Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course:

• Identifying how to create and deliver value for existing and future customers of the company;

• Learning how to extract value for the corporate venture in a sustainable fashion;

• Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and

• Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives.

Course 2 of 5 in the Corporate Entrepreneurship Specialization.

Syllabus

WEEK 1

Introduction to Business Modeling

In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.

WEEK 2

Customer Discovery and Customer Validation

In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.

WEEK 3

Customer Segmentation and Analysis

In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.

WEEK 4

Creating the Business Model for the Corporate Venture

In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.