Michael Rey

Michael Rey joined SAP 16 years ago, and has held several management positions in application analytics and marketing. He is one of the fathers of SAP hybris Marketing, and is currently responsible for the digital marketing capabilities.
Before joining SAP, Michael worked as a consultant. He holds a business management degree and a PhD in Information Management from the RWTH Aachen.

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Driving Business Results with Big Data (openSAP)

Big Data is an extraordinary knowledge revolution that is sweeping through business, academia, government, healthcare, and everyday life. It enables us to provide a healthier life for our children, ensure safety and independence for older people, conserve precious resources like water and energy, and peer into our own individual, [...]