In this 45-minute class, Lippincott senior partners share their process for creating, developing, and nurturing some of the world's biggest brands. From business strategy and culture to naming, graphic design, and customer experience, it's a start-to-finish, comprehensive look at the craft of branding. Every lesson ties back to Lippincott's real rebranding of Hyatt Place.

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Plus, the 8 video lessons culminate in a project Lippincott developed exclusively for Skillshare students: rebrand Carnival Cruises for the millennial demographic. This class is crucial for designers, business owners, marketers, students, and everyone curious about the art and science of branding.

Rebrand Carnival Cruises for a millennial audience

Now that you’ve seen our design process process for rebranding the Hyatt Place hotel, put that thinking in action with your own hospitality rebrand. Rebrand Carnival Cruises with a new name that will appeal to millennials. As a bonus, if you have design chops, work it into a logo that shows off your new brand strategy. Going through this process will help you practice both the visual and strategic thinking that goes into creating a brand.

Strategic Design

Branding

Marketing

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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Free Course

Skillshare

Single Instructor

Art, Architecture & Design

Marketing & Communication

USA

Intermediate