This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

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Course 3 of 7 in the Survey Data Collection and Analytics Specialization.

Syllabus

WEEK 1

Introduction: Overview of Standardized Interviewing

Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions

WEEK 2

Response Process

Comprehension; Retrieval; Judgment; Response

WEEK 3

Asking Factual Questions

Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality

WEEK 4

Measuring Attitudes

Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects

WEEK 5

Testing Questionnaires

Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques

WEEK 6

Putting It All Together

The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires

Survey Data Collection and Analytics Specialization

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.