We’ll also build an understanding the digital campaign planning process along with the process of implementing, tracking, and reporting on the success of online advertising campaigns.
What will you learn?
- How the online advertising has developed into a major industry and created new career opportunities
- The ways online advertising complements and enhances traditional media
- Essential digital jargon and key concepts
- You’ll recognise online ad unit formats, what they’re called, and how they work
- How online ads are priced and delivered, along with key measurement metrics
- That search plays a role as a “connector” for marketing activities
- How social channels can be used to amplify marketing efforts
- The way mobile is transforming consumers’ use of the Internet and the resulting marketing opportunities
- Setting realistic, measurable campaign objectives
- Identify the steps involved in digital campaign planning
- Understand the process of selling an online ad program
- Explain best practice techniques for tracking and optimising campaigns
- How digital has changed consumers’ decision making process and its affect on the purchase funnel